Understanding Your Results: Clicks, Views and Conversions

Impressions only tell you that an ad was on a page. SnipTap focuses on three numbers that tell you what happened next.

Views

How many people saw your ad or opened your digital business card. Views show how much attention your offer is getting.

Clicks

How many people tapped to learn more, call or visit. Clicks show that your message made people curious.

Conversions

How many people took the action you wanted, such as redeeming your offer. Conversions show real results for your business.

Looking at all three together shows you where to improve: more views mean a stronger placement, more clicks mean a stronger message, more conversions mean a stronger offer.

Photo: Zuko.io Images / Wikimedia Commons (CC BY 2.0)